CenTria Living
Boutique Multifamily Investment Platform
CenTria Living is a boutique multifamily investment and development firm operating below institutional scale with institutional discipline.
CenTria focuses on sub-100-unit multifamily projects where complexity creates mispricing and returns are driven by rigorous underwriting, basis control, and execution — not leverage, financial engineering, or market timing.
Investment Strategies
Ground-Up Development
CenTria develops infill, boutique multifamily projects in supply-constrained submarkets where land scarcity, zoning constraints, and execution complexity limit competition. These conditions allow favorable basis formation relative to stabilized assets while preserving long-term demand resilience.
The development strategy emphasizes disciplined site selection, defined construction scopes, and conservative stabilization assumptions to control risk and protect capital throughout the development lifecycle.
Value-Add Acquisitions
CenTria acquires multifamily assets with below-market rents and clearly defined capital improvement opportunities, where unit upgrades and targeted renovations enhance product quality and support measured rent growth.
The value-add strategy prioritizes execution-driven appreciation, operational discipline, and expense control, focusing on durable cash flow improvement rather than reliance on speculative market-driven rent assumptions or cap rate compression.
Why CenTria
CenTria operates where institutional scale becomes a disadvantage — in the sub-100-unit multifamily space where complexity, execution, and basis discipline matter more than capital volume.
Supply-constrained submarkets, disciplined entry pricing, and execution-driven value creation form the foundation of the strategy. Returns are not dependent on leverage, multiple expansion, or favorable market cycles.
Principals invest significant personal capital alongside LPs and remain directly involved throughout the lifecycle of each investment. Success is measured by consistency, capital preservation, and resilience across cycles — not headline returns.
Selected Portfolio
Madison at North Mountain
Phoenix, AZ
Units: 32
Value Add
Status: Holding
CenTria Townhomes 44
Tempe, AZ
Units: 44
Value Add
Status: Holding
Madison at Mesa
Mesa, AZ
Units: 28
Value Add
Status: Holding
Madison at GCU
Phoenix, AZ
Units: 20
Value Add
Status: Holding
Madison Flats
Phoenix, AZ
Units: 16
Value Add
Status: Holding
Grand Avenue Apartments
Phoenix, AZ
Units: 8
Value Add
Status: Holding
Investor Access
CenTria works with a limited group of accredited and qualified investors.